Luxury pricing after the boom
Many brands raised prices in the strong years and are now finding the limit. Holding margin takes more than the name.
Read more →Pricing, promotions and margin
REAL Growth Partnership delivers margin you actually keep. We work across pricing, assortment and design to value, personalise promotions and markdowns so the right offer reaches the right customer, and pull topline and bottom-line levers together in margin recovery programmes for retail and consumer businesses.
What gets in the way
Price is the fastest lever a business has and the one it is most reluctant to touch. Small errors compound quietly, because a discount that was never needed looks exactly like a sale that was.
One discount for everybody
A blanket promotion reaches the customers who needed an incentive and the customers who were going to buy anyway. The second group is paid for out of margin, and nothing in the reporting tells the two apart.
No read on willingness to pay
Prices are carried forward, matched to a competitor or built up from cost. What a customer will actually pay, and how far the sale depends on a discount, is not measured occasion by occasion.
Cost cut in the wrong places
Specification gets reduced where it is easiest rather than where the customer will not notice, so the saving arrives with a quiet loss of relevance. Features people were paying for get trimmed alongside the ones they never valued.
Margin leaking where no one looks
Sales, cost and promotional data sit in different reports, so the line by line picture of where margin goes is never assembled. Each function can defend its own numbers while the total stays unexplained.
Margin you actually keep.
REAL Growth Partnership delivers margin you actually keep.
Pricing, assortment & design to value
Range and assortment for relevance and margin.Promotional & markdown personalisation
The right offer to the right customer, protecting margin.Margin recovery & commercial economics
Topline and bottom-line levers, pulled together.
A heritage outdoor, ski and performance footwear and apparel brand
Strong brand love, but boxed in. Leadership had no shared, fact-based view of where future demand sits, so investment, price and promotion rested on assumption rather than evidence, and spend risked chasing head-on competition instead of the spaces the brand could genuinely win.
11
Demand spaces with price and promotion pressure-tested
12k
Consumers surveyed across five European markets
30+
Functional and emotional needs decoded per occasion
Every engagement begins with a conversation.
Bring us your challenge, and we will give you an honest assessment and a clear point of view.
Latest writings
Recent writing from the team on demand, pricing, media and the work of making change hold.
Most loyalty schemes are discounts by another name
Points reward purchases that would have happened anyway. Loyalty comes from a reason to return.
Read more →Own label is now a genuine rival to brands
Supermarket premium ranges match the brands beside them on design and quality. The contest on the shelf is no longer about price.
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