Founder & CEORapha Estripeau
Across his career at Unilever and BCG, Rapha specialised in value-creation strategy, commercial growth and commercial excellence.
Why I started REAL
Rapha Estripeau, Founder & CEO
At BCG I kept seeing the same pattern. The strategy was right, the deck was beautiful, but often we did not stay to see the change land. I believe in integrating with a client to see the process through and share the pride in the quality of the outcome.
Clients also bought the partner in the room, then got the analyst who joined in September. Brilliant people, learning on the client's budget.
REAL is built on three commitments. Senior people do the work, start to finish. We stay to deliver, because strategy and implementation are one engagement, not two phases with a handover. And our fees ride on the outcome, so we only recommend what we would bet on.
The name says the rest. Real problems, real delivery, real results: growth that shows up in the numbers, not the slideware.
The best strategy in the world is worthless if the change never lands. Anyone can build the deck. Delivery is the hard part.
How we work, start to finish.
1
Start with the number
A first conversation, no deck and no charge, to get clear on what you actually need to move and whether we are the right people to move it. If we are not, we will say so.
How we work, start to finish.
1
Start with the number
A first conversation, no deck and no charge, to get clear on what you actually need to move and whether we are the right people to move it. If we are not, we will say so.
2
Find where the value is
We map the business quickly to see where the growth is and where it leaks. You get a sharp read on the opportunity and a plan your team can run, not a 200-slide deck that sits in a drawer.
3
Deliver alongside your team
Then we stay and do the work with you. Hand-picked operators sit inside the team, make the changes happen, and keep going until the impact shows up in the numbers, usually inside a quarter.
4
Leave the capability behind
We build the strategy into your people, processes and tools as we go, so the gains hold once we leave. The aim is a business that runs better without us, not one that has to call us back.
The people on the work
Head of Media & MarketingSimon Taylor
Simon is an award-winning strategist with over two decades helping brands grow through smarter media planning.
Director of Growth & StrategyOliver Box
Oliver leads the growth side of REAL's engagements, from the first conversation about what a client needs to move to the plan their own team ends up running.
PartnerJames Box
James runs REAL engagements from the first scoping conversation through to the change working on the ground.
Plus a network of leading industry experts and top-consulting-firm talent, brought in per engagement.
Every engagement begins with a conversation.
Bring us your challenge, and we will give you an honest assessment and a clear point of view.