Strategybuilt for marketplaces
Pure-play and hybrid marketplaces: assortment, economics and seller growth.
How we work in marketplaces
Strategy
One demand model every capability plans against.
Media & marketing
Media that earns its budget, proven in CFO language.
Customer, CRM & loyalty
Lift the value of the customers you already have.
Ecom & digital products
The journey, the channel mix and the conversion behind it.
Category strategy
Assortment, pricing and the margin you actually keep.
People
The operating model, and the skills to run it.
Technology
Data foundations first, then AI where it moves the P&L.
What we take on in marketplaces
A marketplace has to be run from both sides at once, and the economics sit in between.
Assortment that converts
The listings a buyer actually finds, and the gaps worth filling.Seller growth
Bringing sellers on, and keeping the ones who carry the catalogue.Take rate and unit economics
What the platform earns on an order once fulfilment has been paid for.Own stock beside third party
Two kinds of supply, priced so they do not compete with each other.
Case studies coming soon
We are writing up the marketplaces work now. In the meantime, the published studies show how the same people run an engagement end to end.
