Strategybuilt for FMCG
Category, pricing and route-to-market built for shelf and screen.
How we work in FMCG
Strategy
One demand model every capability plans against.
Media & marketing
Media that earns its budget, proven in CFO language.
Customer, CRM & loyalty
Lift the value of the customers you already have.
Ecom & digital products
The journey, the channel mix and the conversion behind it.
Category strategy
Assortment, pricing and the margin you actually keep.
People
The operating model, and the skills to run it.
Technology
Data foundations first, then AI where it moves the P&L.
What we take on in FMCG
The same range decision now has to work on a shelf and in a search result.
Category and range
What the category needs, and which lines earn their distribution.Route to market
Retail, wholesale and direct, each priced and served to its own economics.Shelf and screen
One assortment decision, made for both places at once.Trade investment
The money that moves volume, told apart from the money that moves nothing.
Case studies coming soon
We are writing up the FMCG work now. In the meantime, the published studies show how the same people run an engagement end to end.
Insights on FMCG
Most loyalty schemes are discounts by another namePoints reward purchases that would have happened anyway. Loyalty comes from a reason to return.Learn more
Own label is now a genuine rival to brandsSupermarket premium ranges match the brands beside them on design and quality. The contest on the shelf is no longer about price.Learn more
Most ranges are too broad, and it costs marginAssortment creep builds slowly and hides in the numbers. Cutting the tail is one of the fastest margin gains available.Learn more