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Growth and value generation for retail, luxury, hospitality and FMCG

REAL Growth Partnership builds demand-led growth plans for consumer businesses across the UK & Globally. We map where demand sits, define where to play and how to win, differentiate the proposition, and de-risk market entry and international expansion across new markets, formats and channels. Our London-based commercial growth consultants work alongside your team to turn that evidence into a practical business growth strategy. Whether you are scaling a business, strengthening performance in an existing market or developing a market expansion strategy, the aim is the same: know where the opportunity is and what it will take to capture it before you commit.

  1. Strategy

    One growth demand model the whole business plans against, with the leaks and opportunities diagnosed from data rather than opinion, and sized before you commit.

    • Growth demand modelling
    • Growth diagnostics and opportunity sizing
    • Roadmap sequencing and trade-offs
    • Incrementality measurement
    Explore Strategy

  2. Media & marketing

    Media mix modelling, spend reallocation, agency pitch management and measurement that proves marketing ROI in language a CFO accepts.

    • Brand positioning and media effectiveness
    • Media spend reallocation
    • Agency pitch management
    • Measurement, attribution and ROI proof
    Explore Media & marketing

  3. Customer, CRM & loyalty

    Loyalty programmes and retention mechanics, CRM decisioning and personalisation, with the core journeys fixed first so every customer is worth more.

    • Loyalty programmes and retention mechanics
    • CRM decisioning and personalisation
    • CRM journey design
    • Retention, LTV and customer economics
    Explore Customer, CRM & loyalty

  4. Ecom & digital products

    Omnichannel journey mapping, marketplace and third-party revenue, a continuous test roadmap on site, and the conversion economics underneath it.

    • Omnichannel journey mapping
    • Marketplace and 3P revenue
    • Conversion optimisation
    • Retail media and data monetisation
    Explore Ecom & digital products

  5. Category strategy

    Assortment and brand architecture through buying and merchandising, markdown and promotional effectiveness, sourcing, and margin expansion that holds.

    • Assortment and brand architecture
    • Markdown, pricing and promotional effectiveness
    • Sourcing and margin expansion
    • Trade terms and trade planning
    Explore Category strategy

  6. People

    Target operating model changes that cut across silos, the organisational efficiencies AI makes possible, and a capability build your team can run.

    • Target operating model design
    • Organisational efficiency
    • Capability build
    • Partner landscape
    Explore People

  7. Technology

    Custom AI product build across the marketing and HR stack, data analytics and science, and the KPI framework that shows whether the transformation is working.

    • Custom AI product build
    • Data analytics and science
    • Data products
    • KPI and transformation monitoring
    Explore Technology