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Growth and value generation for retail, luxury, hospitality and FMCG

REAL Growth Partnership is a London-based partner for growth and value generation. This page sets out the typical projects and briefs we deliver, organised under our five capability pillars. Every engagement listed here is work we have run for retail, luxury, hospitality and FMCG clients, not theory. Where a brief links to a case study, that work is evidenced in our current library.

  1. Media & marketing

    Media mix modelling, spend reallocation, agency pitch management and measurement that proves marketing ROI in language a CFO accepts.

    • Brand positioning and media effectiveness
    • Media spend reallocation
    • Agency pitch management
    • Measurement, attribution and ROI proof
    Explore media & marketing

  2. Growth & expansion

    Demand mapping, go-to-market and expansion plans, a proposition competitors cannot copy, and market entry that is de-risked before the capital goes in.

    • Demand mapping
    • Go-to-market and expansion plans
    • Category and proposition differentiation
    • Market entry and international growth
    Explore growth & expansion

  3. Data, AI & content

    Data foundations and one view of the customer first, then AI where it moves the P&L: content at scale, product intelligence and first-party data revenue.

    • Data strategy and product intelligence
    • Customer data unification
    • First-party data monetisation
    • AI content production
    • Lontra AI people-performance platform
    Explore data, ai & content

  4. Customer, loyalty & CRM

    Loyalty programmes and retention mechanics, CRM decisioning and personalisation, with the core journeys fixed first so every customer is worth more.

    • Loyalty programmes and retention mechanics
    • CRM decisioning and personalisation
    • CRM journey design
    • Retention, LTV and customer economics
    Explore customer, loyalty & crm

  5. Pricing, promotions & margin

    Pricing, assortment and design to value, promotions and markdowns personalised to protect margin, and margin recovery programmes that hold.

    • Pricing, assortment and design to value
    • Promotional and markdown personalisation
    • Margin recovery and commercial economics
    Explore pricing, promotions & margin

Every engagement begins with a conversation.

Bring us your challenge, and we will give you an honest assessment and a clear point of view.