Foundation
Commercial transformation and value delivery
Enabling
Industries
Many brands raised prices in the strong years and are now finding the limit. Holding margin takes more than the name.
Loyalty · 5 min read
Most loyalty schemes are discounts by another name
FMCG · 7 min read
Own label is now a genuine rival to brands
Hospitality · 6 min read
Hospitality staffing needs a new model
Retail · 5 min read
Most ranges are too broad, and it costs margin
Growth · 8 min read
What strong DTC brands did differently
Media · 6 min read
Retail media is sold on the wrong number
Ecommerce · 6 min read
Selling on a marketplace is not a channel decision
Value creation · 7 min read
The first hundred days decide the hold period
