Luxury pricing after the boom
Many brands raised prices in the strong years and are now finding the limit. Holding margin takes more than the name.
Read more →Insights and research
Thinking, research and field notes from the work, by sector and by capability.
Featured
Why retail strategies fail in implementation
Most strategies fail after the plan is approved. The first ninety days of delivery decide the result.
Execution
Field notes from the work
Most loyalty schemes are discounts by another name
Points reward purchases that would have happened anyway. Loyalty comes from a reason to return.
Read more →Own label is now a genuine rival to brands
Supermarket premium ranges match the brands beside them on design and quality. The contest on the shelf is no longer about price.
Read more →Hospitality staffing needs a new model
Wages have risen faster than covers. The answer is in the menu and the rota, not another price rise.
Read more →Most ranges are too broad, and it costs margin
Assortment creep builds slowly and hides in the numbers. Cutting the tail is one of the fastest margin gains available.
Read more →What strong DTC brands did differently
The brands that survived rising acquisition costs treated direct sales as a relationship rather than a funnel.
Read more →Full articles publish here as the knowledge hub goes live.
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