Ecom and digital products

It maps the path to purchase as the customer actually takes it, across site, app, marketplace and store, rather than one channel at a time. The output shows where customers leave, which steps carry the most value, and where the journey breaks in the hand-off between two channels.

Because marketplaces reach demand that will never arrive at your site, and they carry a different cost and margin profile. REAL sizes the third-party opportunity alongside those economics, so the channel mix is settled on reach and margin rather than on preference.

On expected value. Each channel and product feature is ranked on the revenue or conversion it should move against the effort to deliver it, and the roadmap is built from that ranking. The expensive build and the cheap fix are then argued on the same terms.

A standing sequence of tests on the site rather than a burst of optimisation around a redesign. Each test carries a stated hypothesis, a measure and a decision at the end, and the order of the roadmap changes as results come in.

Yes. The tests, personalisation and tracking are built in the platform, tag manager and analytics you already have. We recommend new tooling only where the current stack cannot support the design, and we show you the reasoning before you spend.

Retail media is selling advertising and audience access to the brands and suppliers you already trade with, using your own first-party data. It applies where you have enough traffic, and enough data about that traffic, to be worth a supplier's budget. Establishing whether you do is the first piece of work, not an assumption we start from.