Media effectiveness and marketing strategy

A media effectiveness review from REAL Growth Partnership typically covers media mix modelling, channel-level ROI analysis and an operating model assessment. The output is a reallocation plan showing where budget should move and the expected commercial return, usually delivered within eight to twelve weeks.

REAL manages the full agency selection process on the client side: writing the brief, longlisting and shortlisting agencies, running chemistry and pitch stages, and negotiating commercial terms through to appointment.

In most cases it will. We start from the data you already collect, say plainly where the gaps weaken the answer, and improve the measurement plan while the model is being built rather than waiting for the inputs to be perfect.

Yes. We are paid by the client and take no commission, referral fee or rebate from any agency. The shortlist reflects what fits your business rather than who we hold a relationship with.

No. Reviews often end with the incumbent retained on better terms. The purpose is to know what the market offers, so the conversation runs on evidence rather than assertion.

We scope a fixed fee for each engagement and, where the outcome can be measured cleanly, put part of that fee at risk against it. A media effectiveness review runs to the eight to twelve week timeline above. A full agency pitch takes longer, because it follows the market through chemistry, pitch and contract stages.