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Strategybuilt for retail

Online and high-street growth, from positioning to in-store execution.

How we work in retail

What we take on in retail

Retail decisions are made across channels that are rarely measured the same way. These are the four that move the number.

  • Demand across every channel
    One picture of where demand sits, by occasion and need, across stores, online and the marketplaces you sell through.

  • Range and space
    Which lines earn their place, and what the shelf and the search result should carry.

  • Price and promotion
    Prices that hold, and promotions that do not teach the customer to wait for them.

  • Media that pays back
    Spend read against margin rather than against reach.

Diagram: three sales channels feed one picture of demand, which sets what the shelf carries, and the return of that spend feeds back into the picture.Where demand sitsStoresOnlineMarketplaceDemand, by occasionWhat the shelf carriesEarns its place

A heritage outdoor, ski and performance footwear and apparel brand

Strong brand love, but boxed in. The brand was strongly associated with one or two categories, which capped its permission to grow into apparel and everyday occasions. Leadership had no shared, fact-based picture of where future demand sits, by need and occasion rather than by demographics alone. Brand strengths, white space and consumer perception varied sharply from one country to the next. Without a map of the market, investment risked chasing head-on competition instead of the spaces where the brand could win a disproportionate share.

Read the full case study

  • 12k

    Consumers surveyed

  • 11

    Demand spaces mapped

  • 30+

    Needs decoded per occasion

See all of our work

Insights on retail