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Hospitality staffing needs a new model

Wages have risen faster than covers. The answer is in the menu and the rota, not another price rise.

The number that broke was simple. In April 2024 the National Living Wage jumped to £11.44, up nearly 10 percent, and swept in the 21- and 22-year-olds who used to sit a rung cheaper. The lowest-cost hour on the rota got dearer overnight, and everyone in the sector knew it was not a one-off. It was the new floor.

For twenty years hospitality staffing ran on one quiet assumption: labour was the line you flexed. Build the rota around a low base rate, plug the gaps with part-timers and students, tolerate churn because a leaver cost almost nothing to replace. When food went up, or energy, or rent, the wage bill was the shock absorber that kept the P&L in shape. That was the whole trick, and most sites never named it.

The floor stopped absorbing and started dictating. Covers did not rise to meet it. Customers traded down and dropped the midweek visit, so the top line went flat while the bottom of the rota reset upward. Then the following budget put employer National Insurance up and cut the threshold, which means every name on the payroll costs more now whether they work forty hours or six on a Saturday. Part-time labour, the sector's favourite lever, is exactly what that change punished hardest.

The operators who reached for the obvious answer and cut heads mostly made it worse. Understaff a Friday service and you lose covers you cannot win back and you grind down the people who stayed until they leave too. The problem was never headcount. It is covers per labour hour, and the awkward truth is that most sites have never measured it by daypart. They run a single weekly labour percentage and hope.

So start there. Pull labour cost per cover for every daypart and you will almost certainly find two or three that never made money and now bleed openly. Close them, or repurpose the space and the hours. Build the menu around the stations you can actually staff on a wet Tuesday, not the ones you would like on a perfect Saturday night. Pay fewer people more and cross-train them so one covers two sections. The consultancy version of this is do more with less. The honest version is run the same covers through a format designed for the wage you actually pay, instead of one still quietly priced for the wage you used to.

Written from REAL Growth Partnership’s work with retail, luxury, hospitality and FMCG clients.

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